With continuous innovations, the Range Rovers have become one of the most popular luxury vehicles ever invented, stretching its popularity through Europe, Asia, and North America. Because of its over-the-edge road performance and mechanical design, it was patronized by many consumers. Because of the outgrowing numbers of Rover patrons, Range Rover specialists, dealers, and authorized car accessories centers flood the market.

The popularity of Range Rovers may be attributed to effective, viral marketing strategies which has become widespread in all forms of media, specifically in the internet. E-zines, or online magazines featuring Range Rover specialists, features, and modification centers also flock the internet such as Rover's Magazine and Land Rover Lifestyle Magazine.

At first, the British-manufactured sports-utility vehicle (SUV) did not turn out to be a big hit in the United States after its debut in 1987. The Rover garnered support from the Americans when the series Range Rover 4.0/4.6 and New Range Rover MkIII were out in the market. Authorized specialists, and part dealers like Startronics, a Kahn Design authorized auto shop, which customize and sell parts and accessories for Range Rovers have been operating all over the world.

Rover parts dealers, accessories shop sprout the market after the popularity of Range Rovers stretched in the United States and other parts of the world. The shop is Kahn Design Authorized, it prides itself with customized, premium vehicular wheels made up of light alloy, interior and exterior body styling, aerodynamic body kits, in-car entertainment (television, speakers) and vehicle safety and security devices. The Audi, Range Rover, Aston Martin, Ferrari, Mercedes, Porsche, Bentley, and Rolls Royce are just some of the luxury cars serviced by the auto shop.

A few years after the Range Rover made it big both in the European and American market, another car modification center made it big for remaking the Range Rover. The Overfinch, also a British company based in Leeds, England, specializes in modifying Range Rovers. It offers modification services to both the exterior and interior (mechanical) parts of a Range Rover. Recently, it has become a popular customizer of grilles, side air vents, black badges, quad pipes, wheels and other parts. To date, they were able to build three unique models namely Overfinch Vogue GT, Overfinch SuperSport, Overfinch Holland & Holland. For delivery and installation of Overfinch Range Rovers and upgrades, there is the Overfinch USA. Priding itself being an authorized Overfinch center and dealer, Startronics offers its service to the United States, particularly in Sta. Monica and Los Angeles, California.

But the rise of these Range Rover specialists and the market boost of luxury cars because of large sales of Range Rover also had its share of controversies. Critics claimed that Range Rovers and other luxury cars emit substance which causes pollution in the air. In 2005, the production of Range Rovers were temporarily dismantled. Apparently, the demand became higher after the short disruption of production and has continued developing new models and auto enhancers up to the present.